Monday, May 20, 2019

Sell Sheet templates

The last blog post I wrote about why it is important for a tabletop game designer to have a sell-sheet. This time I wanted to create some tools to help you make your own sell-sheet.

With any graphic design project, it can be challenging to determine where to begin, so I've created four templates to help inspire you when creating sell-sheets.

Each sell-sheet has an area designated for the important information: Your game's logo, a log-line (often called an elevator pitch) for the game, the list of components, a short description of the gameplay, the game's unique selling points - the things that makes your game stand out from all of the others on the market, "the three essentials" - the number of players, age of players and time it takes to play the game and your contact information (name, email and/or phone number). The studio logo is purely optional, but I find it adds a nice professional touch.

The first template features a big bold title right in the middle to catch the reader's attention immediately. It only has a couple of spots for images, so the ones you use should be eye-catching - preferably of the game set up in all of it's glory.


The second template pulls the reader's eye around the page in a series of circular movements. The art that you use for these should compliment this movement - use preferably circular and diagonal artwork to facilitate the circular movement.


This third template draws the reader's eye downward, past the game's logo and down the page in a very dramatic fashion.


The fourth template allows the reader's eye spill down the page like a waterfall. It's much more flowing than the other templates, allowing the reader to catch the text as it travels downwards.


I hope you find these templates useful in the creation of your own sell-sheets! Feel free to use these when creating your own sell-sheets - and if you want to share them, please credit me.

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