With any graphic design project, it can be challenging to determine where to begin, so I've created four templates to help inspire you when creating sell-sheets.
Each sell-sheet has an area designated for the important information: Your game's logo, a log-line (often called an elevator pitch) for the game, the list of components, a short description of the gameplay, the game's unique selling points - the things that makes your game stand out from all of the others on the market, "the three essentials" - the number of players, age of players and time it takes to play the game and your contact information (name, email and/or phone number). The studio logo is purely optional, but I find it adds a nice professional touch.
The first template features a big bold title right in the middle to catch the reader's attention immediately. It only has a couple of spots for images, so the ones you use should be eye-catching - preferably of the game set up in all of it's glory.
The second template pulls the reader's eye around the page in a series of circular movements. The art that you use for these should compliment this movement - use preferably circular and diagonal artwork to facilitate the circular movement.
This third template draws the reader's eye downward, past the game's logo and down the page in a very dramatic fashion.
The fourth template allows the reader's eye spill down the page like a waterfall. It's much more flowing than the other templates, allowing the reader to catch the text as it travels downwards.