Wednesday, April 7, 2010

How to kill creativity.

We often talk about how to be creative, but we rarely talk about what can kill it.

Youngme Moon posted a video outlining his 14 points on how to kill creatativity. I'm sure we're all guilty of doing at least one his points. For those of you who'd rather get the straight info, here's a transcript of his video:

1. Play it safe
2. Listen to that inner voice – what if someone thinks it stupid
3. Know your limitations – pigeonhole yourself
4. Remind yourself it’s just a job.
5. Show you’re the smartest guy in the room – make skepticism your middle name
6. Be the tough guy – demand to see the data/there’s no evidence this will work
7. Respect history – give the past the benefit of the doubt
8. Stop the madness before it can get started – crush problem ideas early
9. Been there, done that
10. Keep your eyes and mind closed.
11. Assume there is no problem.
12. Underestimate your customers. That’s not what they’re asking for.
13. Be a mentor and give advice to others.
14. Be suspicious of the “creatives” in your organization
15. When all else fails, act like a grown-up - get back to work.

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